I’m not sure I understand this.
In an effort to reduce costs and speed up drive-thru times, fast food restaurants are looking at some, well, interesting methods. One is to monitor the food on hand with the queue, and make educated guesses as to what will be ordered. But more interestingly, some restaurants are looking at using call centers for taking their orders. From CNN:
…some stores are using central call centers rather than cashiers in the restaurant to take orders from drive-thru customers.
Now it doesn’t say where these call centers are located, but whenever I think of call centers, I think of India. So following my (likely flawed) logic, if I want to order something at McDonalds, I might end up talking to someone in India. And in their best-effort-but-still-really-bad English, they’ll ask if I want fries with that. I’m really having a hard time understanding how this would really save any money. Someone still has to be there to collect your money and give you your food.
What am I missing?
You must be logged in to post a comment.