Hershey “Chocolate”

I was reading Consumerist, and Hershey is starting to make some of their “lower end” candy with fake chocolate. Thankfully, Hershey bars, and some other candy will still be milk chocolate.

Does Hershey really think we’re that stupid? Of course we know why they are going with the cheaper chocolate-like product: it’s cheaper. Real chocolate has cocoa butter, which has gotten much more expensive. And companies can use cocoa butter in higher margin items, like stuff in Bath and Body Works. But don’t tell us that “consumers love this and prefer the change,” because we know that is ridiculous.